AdWords Campaign Setup Walkthrough & Guide

What You'll Learn:

• Which AdWords settings to avoid
  
• Which AdWords settings to use (they're usually hidden)
  
• How to not waste your budget

Including:

• Campaign Type (and Sub-type)
  
• Location Settings
  
• Ad Scheduling
  
• Ad Extensions
  
• Ad Rotation
  
• Networks (easy to fix, but I see a ton of mistakes here)
  
• Bidding type (and bid adjustments)
  
• Ad Creation
  
• Keyword Selection
  
• Match Types (have you used the little-known BMM keyword type?)

What You'll Get:

• AdWords Getting Started Checklist (just check things off as you set up your campaign so you don't forget anything)
• 16 AdWords Default Settings To Avoid (PDF Version) 
  
• 3-Part "over the shoulder" Video Walkthrough of AdWords account set-up along with little-known tips and tricks
  
• Extensive master negative keyword list of over 400 popular keywords you need to exclude (this is my swipe file - it will save you hours & thousands in less wasted clicks)
  
• Email support. Get stuck? I'm happy to help get you on the right track.